OVERVIEW

Contributing to mission-driven work I’m proud to be a part of to is essential to me. I’ve worked in the nonprofit and small business spaces across multiple industries for over 20 years, and bring a drive, passion and creativity to every project I take on. In recent years, I’ve had the privilege of being an active part of many of conservation and animal rescue stories I get to tell -which has been a truly rewarding experience.

I have over 20 years experience in project management, media relations, marketing and event planning. I have extensive experience in the energy-efficiency, animal welfare and conservation industries. I’ve supported higher education clients in successful lead gen and SEO efforts by developing unique scholarship offerings, and have volunteered my time to help numerous nonprofit organizations working towards food equality, affordable housing, animal welfare activism and community engagement.

As a strategic marketing lead and award-winning storyteller, I have the flexibility and creativity needed to leverage unique opportunities that ensure goals are met and the brand stays relevant.

Read my favorite life-saving story.

SUMMARY OF QUALIFICATIONS

• Skilled content strategist specializing in storytelling and brand development

• Certified project manager excelling in interdepartmental collaboration

• Accomplished marketing professional with a track record for developing award-winning campaigns that exceed goals

• Website optimization specialist with a track record for helping organizations implement and optimize SEO and SEM strategies that achieve goals and improve user experiences

• Experienced in developing and implementing influencer relations strategies that engage new audiences in a way that elevates the organization’s mission and brand

• Accomplished public relations professional with a track record for acquiring significant earned media coverage to help meet and exceed goals

• Skilled ad campaign developer and social media strategist with extensive experience in overseeing large, cross-functional teams in campaign implementation and tracking with measurable results

• Experienced event planner, having planned the most successful Heels & Hounds fundraising gala for Nevada Humane Society to date -the event earned twice as much as ever before and sold out for the first time

• Strong writer and copy editor, overseeing communications and content development across all communication channels, including crisis communications

• Highly organized process improvement specialist with strong attention to detail